I won’t even lie, I slept through half of Super Bowl LI. My team (the Chiefs) weren’t playing so I wasn’t terribly interested in the game and I’m not really a Lady Gaga fan…so I wasn’t really checking for her performance either. The only reason I even wanted to “watch the super bowl” was for the commercials. Since I ended up taking a nap, I spent Monday morning just watching super bowl commercials I had missed. I must admit, overall I wasn’t all that impressed with the commercials this year. There were a few that were notably better than the rest, and some that were just downright awful. I thought I’d put together a list of what I thought were the best and worst commercials from Super Bowl 2017.
The Best (and Worst) Commercials from Super Bowl 2017
1. General Motor’s Buick ft. Cam Newton& Miranda Kerr – Cute little pee wee football players + Cam Newton + pretty model = recipe for commercial success. Little kids playing football are so adorable and reaction of the player on the opposing team when Cam Newton shows up was basically enough to steal my heart. I also LOVE when the little receiver goes from being open to not wanting the pass. Last but certainly not least, the ref tripping over the entire water table at the site of Miranda Kerr had me cracking up!
2. Skittles – Skittles are one of my favorite candies, so maybe I’m a little bias. The only thing I don’t understand is how why he thought throwing skittles into an open window would get Katie’s attention. Maybe his thought process was that they would be hitting her while she slept in bed? I don’t know, but I got a kick out of Katie, her family, a robber, and a cop enjoying the suitors attempt to get Katie’s attention.
3. Kia Niro featuring Melissa McCarthy – I laughed almost all the way through this commercial. I don’t think it would have been near as good without actress Melissa McCarthy. Frankly, she just makes everything better. This was definitely one of the more memorable commercials this year.
4. Mr. Clean – Kudos to the team behind this one. They literally brought Mr. Clean to life and made him super sexy. He eventually morphs back into an average looking guy and his wife immediately “attacks” him with a passionate embrace. I don’t know about you, but my girlfriends and I all appreciate a man who cleans!
5. Anheuser-Busch – Given the current political climate, this commercial really hit it out of the park. Budweiser is one of America’s most recognized brands and watching the portrayal of its creator (a German immigrant) make his way to America where he would ultimate fulfill the American dream drove home the point that America is supposed to be a land of opportunity that welcomes all friends both near and far.
1. Sprint – Maybe I’m biased because I’m a Verizon customer, but I didn’t see the humor in a guy faking his own death (in front of his kids) to get out of his cell phone plan. Suicide is too serious of an issue to make light of. Plus, that would be an over reaction to a high cell phone bill.
2. McDonald’s – I could write a whole post about how annoyed I am that the Big Mac now comes in three sizes. Like seriously…why? I feel like the commercial was basically just llike, if you’re celebrating you should have a big mac.
3. Alfa Romeo – I’ve never even heard of Alfa Romeo..probably because its something people in my tax bracket can’t even dream of affording? My issue here is that the entire commercial is full of every day kids/young adults and actually says “staying true to who you are is all that matters”, but at the end their advertising a high-end luxury vehicle that I’m sure the ballerina pictured through out the commercial could never even afford.
I didn’t really think any of this year’s commercials were all that special and they certainly weren’t memorable. A few had underlying political messages, which I was 100% here for given all that’s going on. It was nice to see those companies sending messages of inclusion to their consumers. However, I don’t know that even these will last for years in the minds of consumers. I was kind of surprised to see some of my favorites on the worst list of others and some of my least favorites were on other people’s best list. I guess it’s true that everyone has their own opinion.
Did you like any of these Super Bowl LI commercials? What was your favorite commercial? Least favorite?